(Photo: “Empathy” by Sharon Sinclair)
This week, I’d like to talk about “empathy.”
What is “empathy”?
Emotional researchers define empathy as the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling.
For marketing, the starting point is to identify customer’s needs. Then, to identify it, we observe customers behaviors carefully and “empathy” with them, because needs are emotions. You should feel customer’s emotions. How you can provide positive experiences through your products or services, is marketing.
Empathy is also a key factor in having a good relationship. If we put ourselves in someone else’s shoes, we can see other’s feeling. Usually, we tend to think your own interests, however, If you can understand the feeling of others, you can imagine a different way. You can find better solutions.It is a necessary skill for personal and organization management.
Be mindful, feel the emotion!